POSITANO
Its location, its people, its strength, make it a unique place that is visited by tourists from all over the world. Positano smells of lemons, linen, cotton and la dolce vita.
Legend has it that the birth of Positano was by divine will.
It is said that a ship laden with Christians, en route to Rome, was invited to land here by a mysterious voice intoning ‘posa, posa’. From that moment, the village took the name Positano, becoming a safe haven for sailors and a place of faith.
Perched on a cliff overlooking the sea, the town boasts a unique scenic location, offering breathtaking views of the blue expanse of the Mediterranean. Its white houses, clinging to the slopes of the mountain, seem to plunge into the waves, creating a postcard image that has won the hearts of travellers from every corner of the globe.
​
A magical place, enveloped in a special atmosphere, where the scent of lemons, linen and cotton mingles with the sea breeze, creating a harmony of intoxicating sensations. It is here that the Dolce Vita comes to life, a concept that encapsulates the essence of the Italian lifestyle, made up of simple pleasures, conviviality and joie de vivre.
More than just a tourist destination, Positano is an all-round sensory experience.
Strolling through its narrow, winding streets, one discovers enchanting views, artisan shops displaying typical products and restaurants that delight the palate with traditional Mediterranean cuisine.
​
Unlike fashionable Capri, Positano has retained a more rustic authenticity, preserving its old-world charm and seafaring soul. It is an ideal place for those who wish to immerse themselves in the unspoilt beauty of nature, enjoy scenic walks or simply relax in the sun, lulled by the sound of the waves crashing on the coast.
